National attitudes towards dog meat vary. An upcoming paper by the Soi Dog Foundation, a non-governmental organisation working with many others to stop the trade, cites surveys showing that only a small minority of Thais eat dog meat and that most people oppose the trade.
But in Vietnam, more than 50 per cent are in favour of the trade. In South Korea, foreign condemnation of dog meat consumption has produced a backlash, stoking defiant Korean nationalism.
But Mr T and other campaigners - whether they are in South Korea or Thailand - have allies: a younger middle class that is increasingly sensitive to animal welfare issues, and the power of online social media.